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Beauty Industry

Brands Join Beauty Program at Neiman Marcus

The retailer has launched an online Beauty Specialist Program.

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By: Jamie Matusow

Editor-in-Chief

Neiman Marcus has launched an online “Beauty Product Specialist Program,” which is designed to offer online shoppers an experience similar to the personalized service they would receive at a counter.

Customers have the ability to contact a Product Specialist from one of the program’s participating brands via email, directly from the Neiman Marcus website.

“Through this program our customers can expect to receive guidance on skincare regimes, makeup application, and choosing a personal scent,” said Kelly St. John, vice president and divisional merchandise manager, Beauty, Neiman Marcus Direct.

St. John continued, “The Neiman Marcus Online Product Specialist is here to take the mystery and question out of the equation for the customer when it comes to her Cosmetic and Fragrance needs.”

The current lineup of Product Specialists represent the following brands:

Armani Beauty, Beauty by Clinica Ivo Pitanguy, Cle de Peau Beaute, Creed, Dior Beauty, Guerlain, Hanae Mori, La Prairie, Laura Mercier, Revive, Shiseido and Yves Saint Laurent.

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